We've got your back — for the whole Dad journey.
Enter CoverDadThe Insurance Home for Families
Your family deserves more than a policy.
You deserve someone in your corner.
CoverFam gives you and your family an agent who has your back — no pressure, no jargon. Dad and Mom each get experiences built for them, all under one roof.
Choose your door
For the one who holds it all together.
Life insurance for moms — including stay-at-home moms — explained simply.
Explore CoverMom
Coming soon
Covered from the very start.
Why one home?
"We started with dads — because I'm one, and because dads carry a lot and rarely get backup. But a dad's whole reason for showing up is his family. So it was only a matter of time before we built a home for all of them."
Not a marketplace. A home.
- One relationship, not a string of strangers.
- No pressure — ever.
- Tailored to each person under your roof.
Ask Bob
Bob — your Insurance Friend
"Hey, I'm Bob, your Insurance Friend at CoverFam. I can answer insurance questions, help you estimate what you may need, or get you to the right place. What can I help with?"
Bob is an AI-powered educational tool, not a licensed insurance advisor. Estimates are for informational purposes only.
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Start with one. Cover them all.
One relationship that knows your whole family.
The CoverFam way
A real licensed agent
A person who knows your family — not a call center, not a form that disappears.
Built for each of you
Dad, mom and kids each get an experience made for where they are.
No pressure, ever
Plain English, your pace, your call. We're here when you're ready.
A licensed independent insurance agency
Lasa Links Insurance, Inc. DBA CoverFam · CoverDad · CoverMom · CoverKids