For the one who holds it all together.

    Life insurance built around what your family counts on you for — explained in plain English, with a licensed agent in your corner.

    A mom laughing with her school-age daughter at a sunny kitchen counter

    Two ways to protect what you hold together

    Term life

    Agent-assisted

    Coverage for a set number of years, like while kids are growing or the mortgage is being paid. Stay-at-home moms can be covered too — the work you do at home has real value to your family.

    Permanent life / long-term care hybrid

    Agent-assisted

    Lifelong coverage that may also help pay for long-term care if it's ever needed. Benefits, costs and cash value depend on the policy — a licensed agent can walk you through how it works.

    Wherever you are right now

    An expecting mom standing by a bright window, hands resting on her belly

    Mom-to-Be

    A great time to look at coverage — before the baby arrives and life gets even fuller.

    A new mom cradling her swaddled baby over her shoulder in soft morning light

    New Mom

    Someone new counts on you. See how term life can help protect the plans you're making together.

    A working mom packing lunchboxes at a kitchen counter with her laptop open

    Busy Mom

    School runs, work, the household calendar. Get a clear picture of what your family relies on — in plain English.

    A mom and her adult daughter walking arm in arm down a tree-lined street

    Empty Nester

    Kids grown, priorities shifting. Learn how permanent life and long-term care options may fit what's next.

    CoverMom Guide

    Read the guide: What a Mom Is Worth

    How it works

    1. Step 1

      Tell us about your family

      A short CoverFam Discovery form. Skip anything you'd rather not answer.

    2. Step 2

      Talk with a licensed agent

      One person, start to finish. No pressure and no obligation.

    3. Step 3

      Choose what fits

      Compare options in plain English and decide on your own time.

    Every family looks different

    Single moms, two-mom families, blended families, stay-at-home and working moms — protection built around your family, not a template.

    A mom and her young son riding bikes together on a neighborhood streetA mom, dad and their child walking hand in hand down a sidewalk, seen from behindA grandmother, mom and daughter laughing over coffee at a kitchen table

    Ready when you are

    Start with a few questions, or talk to a licensed CoverFam agent first. Either way, no pressure.

    CoverFam (Lasa Links Insurance, Inc. DBA CoverFam) is a licensed insurance agency. We're paid a commission by the insurance company, not you — working with us doesn't cost you extra. Coverage, benefits and pricing depend on the policy and the insurer's approval. Information here is for education only.