For the one who holds it all together.
Life insurance built around what your family counts on you for — explained in plain English, with a licensed agent in your corner.

Two ways to protect what you hold together
Term life
Coverage for a set number of years, like while kids are growing or the mortgage is being paid. Stay-at-home moms can be covered too — the work you do at home has real value to your family.
Permanent life / long-term care hybrid
Lifelong coverage that may also help pay for long-term care if it's ever needed. Benefits, costs and cash value depend on the policy — a licensed agent can walk you through how it works.
Wherever you are right now

Mom-to-Be
A great time to look at coverage — before the baby arrives and life gets even fuller.

New Mom
Someone new counts on you. See how term life can help protect the plans you're making together.

Busy Mom
School runs, work, the household calendar. Get a clear picture of what your family relies on — in plain English.

Empty Nester
Kids grown, priorities shifting. Learn how permanent life and long-term care options may fit what's next.
CoverMom Guide
Read the guide: What a Mom Is WorthHow it works
- Step 1
Tell us about your family
A short CoverFam Discovery form. Skip anything you'd rather not answer.
- Step 2
Talk with a licensed agent
One person, start to finish. No pressure and no obligation.
- Step 3
Choose what fits
Compare options in plain English and decide on your own time.
Every family looks different
Single moms, two-mom families, blended families, stay-at-home and working moms — protection built around your family, not a template.



Ready when you are
Start with a few questions, or talk to a licensed CoverFam agent first. Either way, no pressure.
CoverFam (Lasa Links Insurance, Inc. DBA CoverFam) is a licensed insurance agency. We're paid a commission by the insurance company, not you — working with us doesn't cost you extra. Coverage, benefits and pricing depend on the policy and the insurer's approval. Information here is for education only.